THQ’s In-Game Ads Strategy
THQ announced today that it’s using Massive Inc. to deliver online ads in their videogames.
No comment. Does it seem just a little unfair to have to pay for a game ($60) that is ad-sponsored?
Update: THQ will use Massive to deliver the ads in their upcoming titles, like Juiced. Massive’s other high-level clients include Ubisoft, Konami, Vivendi Universal, and Atari. Supposedly this will ‘enhance’ the gaming experience by offering upgrades, schwag, level loads, etc. that weren’t there before.
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