Video Game PR Dream Team Reunites
Of course, that’s the headline from the press release, so it could be true or it could be PR hype. Either way, Frazer Nash Communications has been hired at iEntertainment to handle the marketing for the firm.
“iEntertainment Network is very pleased to have Frazer Nash back on our team”, says JW “Wild Bill” Stealey, Fighter Pilot, Computer Game Entrepreneur, and Co-Founder of MicroProse Software with Mr. Sid Meier, and CEO of iEntertainment Network. “Frazer Nash is a fun, interesting guy who has always had a good time promoting good games. I look forward to the opportunity to bring our new products back to Europe and enjoying all the excitement that always follows Frazer around!”
“I am delighted to have the opportunity to work once again with Wild Bill Stealey as he gave me my first break in the Gaming industry. I joined Wild Bill twelve years ago, when he hired me to handle the PR at Interactive Magic” said Frazer Nash, Managing Director of Frazer Nash Communications. “I can tell you it was hard work in those days! I was promoting online gaming to players with 56k modems – I am so glad we now have broadbrand!”
I second that! The days of broadband were definitely harsh for gamers…
Interesting side note, IENT also owns a very important Internet patent for online gaming. Patent Number 6,042,477 is the “Method of and system for minimizing the effects of time latency in multiplayer electronic games played on interconnected computers”. I’d say that one’s pretty important. 
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