The Making of Halo 3 on YouTube
What starts out as a great “Making of Halo 3″ PR video for Microsoft, turns out to be a cat fight that’s really worth watching. Of course, the fact that I’m blogging about it and that Justin emailed it to me means that their PR is working, I guess.
Viral PR… Microsoft/Bungie really gets this stuff. Or, I guess Edelman (their PR firm) gets it.
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