WPP investing in WildTangent
WPP (NASDAQ: WPPGY) is a communications services group that’s just announced an investment in WildTangent. The investment from WPP will allow them access to WildTangent’s sizable advertising network that includes their own games and games from Nickelodeon, Disney and others.
The companies have worked together in the past on gaming initiatives for WPP clients Unilever and Novartis.
From the press release:
Granite Global Ventures (GGV) led the expansion round, which included existing investors Advanced Technology Ventures, Greylock, Madronna, Millenium Technology and IDG. GGV has investments in gaming hardware company AGEIA, mobile game publisher Glu Mobile and XFire, an instant messenger application for gamers, recently purchased by MTV Networks, a division of Viacom (NYSE: VIA.B).
WildTangent’s virtual console is bundled on over 85% of consumer PCs (25M PC’s sold annually in N America alone). WPP provides communication services to more than 330 of the Fortune Global 500, 1/2 of the NASDAQ 100 and more than 30 of the Fortune e-50.
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POSTED IN: PR, Press, Video Games, advertising
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