Microsoft to go Blu-ray?
Looks like things are looking up for the Blu-ray format with major hollywood studios siding with it, prompting even HD DVD backer Microsoft to actually even think of moving to the rival format.
IGn writes : “Following something of a disastrous week for backers of HD-DVD technology, with the announcement of Warner Bros defecting to its chief rival and murmurings of Paramount going the same way, Microsoft has revealed that should the tide turn towards Sony’s technology it would consider supporting the Blu-ray with the Xbox 360.”
Speaking to Reuters, group marketing manager for Xbox hardware Albert Penello said, “It should be consumer choice; and if that’s the way they vote, that’s something we’ll have to consider.” Microsoft has previously aligned themselves to Toshiba’s technology, offering an HD-DVD add-on for the Xbox 360 and having been rumoured to be implementing a HD-DVD drive for future incarnations of its console.
Warner Bros’s recent defection to Blu-ray technology sent shockwaves through the industry, even forcing Toshiba to cancel its Consumer Electronics Show presentation earlier this week. However, Penello was ultimately supportive of HD-DVD, stating that “…I’ve seen this battle declared over so many times. I want consumers to have a voice in this and I think there are a lot of consumers who bought HD-DVD who are going to have a say in how this shakes out.”
4 opinions for Microsoft to go Blu-ray?
cameron
Jan 9, 2008 at 2:54 pm
I just wish they would make up their minds.
Kiven
Jan 10, 2008 at 3:45 am
lol i agree with you completely
Mike
Jan 10, 2008 at 11:18 pm
I think M$ is hesitant because it would mean that it would have to swallow its corporate pride.
It’s like Bill Gates admitting that he uses Firefox Mozilla instead of IE.
Kiven
Jan 12, 2008 at 10:41 pm
i think even microsoft will swallow its pride if profits are involved…
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