Nickolodeon expands its Games division
Nickelodeon is expanding its games portfolio via interests in the areas of virtual worlds/games and the formation of two separate divisions, the company announced today. The Nickelodeon Kids and Family Games Group includes all of its gaming initiatives, both paid and subscription, for online, PC, handheld and console, and will be led by senior VP and GM Dave Williams. It also includes Nickelodeon’s Addicting Games and Shockwave sites, for which the company recently promised 1,600 new casual games in 2008. The company will be seeking new game developer and publisher partnerships under this division.
NEW YORK-June 17, 2008-To provide its audiences with more innovative gaming and virtual world experiences, Nickelodeon Kids and Family Group has formed new Games and Virtual Worlds Groups. Dave Williams will run the Games Group and Kyra Reppen will lead the Virtual Worlds Group, both under the title of Senior Vice President (SVP) and General Manager (GM). The announcements were made by Steve Youngwood, Executive Vice President, Digital Media, to whom Williams and Reppen report.
“With these two dedicated teams, our new gaming and virtual world divisions will further enable us to create even more relevant content and foster innovation in the virtual world and gaming spaces,” said Youngwood. “Dave and Kyra have built great momentum in their respective areas, and will provide more engaging experiences for our audiences in their expanded leadership roles.”
The Nickelodeon Kids and Family Games Group will encompass all paid and subscription gaming initiatives across all relevant platforms including: online and CD-ROM games; handheld and console games; and will include the company’s dedicated casual games sites, Shockwave (http://www.shockwave.com) and AddictingGames (http://www.addictinggames.com). It will focus on the creation of games for the entire family around existing and new properties. The company recently announced it would add 1,600 new games in 2008 to its library of 5,000 games and an investment of $100 million in the casual games space.
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