Games Industry Wire

Guitar Hero: On Tour Sets Activision North American Retail Sales Record

by Kiven on July 4th, 2008

Looks like another hit for Activision, who has just announced that Guitar Hero: On Tour for the Nintendo DS has sold in excess of 300,000 units in North America in the first seven days since its launch, making it the largest North American launch for the Nintendo DSTM in the company’s history by more than a factor of eight. In addition, Guitar Hero: On Tour’s performance ranks it as one of Activision’s top 5 best-selling launches of any title on any platform in the company’s history. That’s big stuff and that goes to show how popular Guitar Hero is.

Guitar Hero: On Tour brings the popular Guitar Hero franchise to the handheld platforms for the first time delivering a unique gaming experience and challenging handheld gamers to prove their skills on the most diverse set list of master tracks ever offered in a Guitar Hero game.

“Guitar Hero is one of the most successful entertainment properties and continues to push the boundaries of innovation with Guitar Hero: On Tour,” said Mike Griffith, President and Chief Executive Officer, Activision Publishing, Inc. “The game’s breakthrough peripheral brings the Guitar Hero experience to the 41 million DS users in North America and Europe, where they can play anywhere, anytime.”

Image via Gamespress.com.Copyright 2008 Activision.

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POSTED IN: Activision Blizzard, DS, Handheld, Nintendo