Quake now powered by Advergaming
IGN says: “Developer id Software is reportedly ready to roll with Quake Live, a free-to play web browser shooter based in the popular Quake universe, now with ad-supported content. Ad-driven games are hardly new, Battlefield Heroes is attempting to champion it and so is Gearbox Software; as a matter of fact, most Asian countries are thriving upon that model because piracy is often rampant in those territories. id is teaming up with in-game advertising company IGA Worldwide. Game Daily was able to speak with Steve Tucker, vice president of brand integration at IGA, where he expounded upon the advertising aspects …read more
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