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Games Industry Wire

Archive for the ‘advertising’ Category

April 16th, 2008

Quake now powered by Advergaming

IGN says: “Developer id Software is reportedly ready to roll with Quake Live, a free-to play web browser shooter based in the popular Quake universe, now with ad-supported content. Ad-driven games are hardly new, Battlefield Heroes is attempting to champion it and so is Gearbox Software; as a matter of fact, most Asian countries are […]

By Kiven -- 0 comments

August 6th, 2007

id Software unveils Rage

id Software has just unveiled its next major game called Rage at QuakeCon and announced that it is building a second development team. This group has already begun by working on an experimental browser-based version of the id’s popular Quake 3 Arena called Quake Zero, which will be funded by advertising. Who would’ve thought that […]

By Kiven -- 0 comments

April 4th, 2007

Google Developing Targeting for In-Game Ads

We first talked about Google’s rumored purchase of Adscape back in early January. The sale has been finalized and it appears Google is rapidly developing the new branch.
According to a patent abstract Google is looking to target their ads to the player. Here’s the abstract:
Information about a person’s interests and gaming behavior may be […]

By Kris -- 0 comments

January 22nd, 2007

Google Eyes Video Games

Google, an industry leader in everything advertising, has been expanding its offering in recent months including the long awaited debut of Google’s Audio Ads program. Now it appears Google will be venturing into game advertising.
In-game advertising involves advertising being directly inserted into web-connection games.  This is the next logical step for Google and for the […]

By Kris -- 1 comment

December 12th, 2006

Where does Sony find these marketing bozo’s?

I swear, every quarter Sony’s marketing morons are botching another idea. Where does Sony find them?
Here’s the stupid, fake blog that Sony’s marketing minions have set up.

Read more after the jump.
Tags: advertising, PSP, Sony

By Robyn Tippins -- 0 comments

November 9th, 2006

Second Life - Why do companies jump in?

Ruiter blogs on Why Companies Choose To Enter Second Life, and I think he hits the nail on the head, especially here:
- Participating makes your company look like it is on top of things and new developments.
- Trying to use the media attention around SL to get media attention for the company (you will need […]

By Robyn Tippins -- 0 comments

November 3rd, 2006

Lucas Arts and ZeroBoss Giveaway: Thrillville

Jay over at the Zero Boss is partnering with Lucas Arts to giveaway Thrillville, an amusement park sim for the PS2, PSP and XBox. If you have a Nintendo or PC, sorry… But he says to submit anyway and he’ll think of something to give you.
More on the game and the contest:
Thrillville is […]

By Robyn Tippins -- 1 comment

October 27th, 2006

ECA Buys GamesPolitics.com

GamesPolitics.com, a blog on, you guessed it, politics as it relates to the gaming industry, was purchased by the Entertainment Consumers Association.
In fact, ECA announced two important developments today:
First being that the ECA has acquired GamePolitics, a critically acclaimed clearinghouse for politically-oriented news and opinions about video games, and secondly being a partnership […]

By Robyn Tippins -- 0 comments

October 17th, 2006

THQ Nintendo Wii Launch Lineup

I feel like I am just copy/paste blogging today LOL
Here’s the lineup from THQ for their Wii Launch. Add this to yesterday’s Ubisoft launch lineup for the Wii and you have a very strong launch lineup (not even looking at what Nintendo and others are launching).
About the Avatar: The Last Airbender Video Game
Based on one […]

By Robyn Tippins -- 0 comments

October 17th, 2006

More on Women in Gaming

According to the Popcap survey, (conducted by Information Solutions Group) over 70% of the audience is female, and 89% are over 30. This correlates with the Neilson finding which found that 64% of all online gamers are female. Not only that but when asked to list their favourite leisure pastimes they listed casual games above […]

By Robyn Tippins -- 2 comments