GM Uses Alternate Reality Gaming
I was very surprised to read that GM, the struggling automaker that is soon to be replaced in the big 3 list by Toyota, had reached out to alternative fuel and alternative gaming. It’s strategies like this that really make the public stand up and take notice. In fact, one of the game players that was interviewed by AdAge said that he had an unfavorable view of GM before the game and his view was now favorable after the game ended. Smart…
The game, found at www.whoisbenstove.com, was launched to draw attention to their soon to be launching …read more
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