Games Industry Wire

According to the Popcap survey, (conducted by Information Solutions Group) over 70% of the audience is female, and 89% are over 30. This correlates with the Neilson finding which found that 64% of all online gamers are female. Not only that but when asked to list their favourite leisure pastimes they listed casual games above both watching television and listening to music.
(from an advergaming company’s press release)
Remember, women game primarily in puzzlers, online flash games and mobile games… Consoles are still dominated by men (sigh).

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You have until September 25th to get your designs into the IMGA governing body.  In addition to the awards, winners will be given the opportunity to get their designs to market.  The mobile gaming industry is expected to be worth 6.4B by 2010, so if you are mobile game developer or you aspire to be one, contests like this can cement your reputation in this burgeoning industry.
Awards given this year:

Best Interactive Experience
Best Use of Connectivity
Excellence in 3D
Most Innovative Game
Best Use of Flash
Overall Best Mobile Game ($15K + Distribution Deal)

While the IMGA is aimed at gaming studios, individual developers, students and …read more

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Though consumers are clamoring for mobile games and the industry is answering the demand with increased production of new titles, connecting the new games to the public is an issue that is difficult, at best. Don’t even get me started on the difficulties caused by multiple carriers…
Most consumers don’t know where to go to get the content they want.  The interface on most mobiles is difficult to navigate, and the one line that you get to make your title stand out is rarely enough to convince a purchase.  EA says their top-selling mobile game is still Tetris, because people know …read more

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I-Play is a mobile entertainment company.  They released their Q4 Game Lineup today.  Here’s the list.
3-D Pool 3:High Roller

24:Agent Down
A followup to their first game based on the TV series 24.
Inca Quest (from iWin)
A puzzler themed with Incan motifs and storyline.
A note from the CEO:
“We’re delivering a strong set of casual, ‘one thumb’ play games based on strong franchises that we have established on mobile. Great brands, simple and intuitive gameplay all lead to outstanding fun and entertainment for existing and new mobile gamers of every age.”
The London-based I-Play caters to mobile gamers on 120 carriers worldwide (Sprint, Verizon, Cingular, …read more

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